One of the main impact of covid19 is a massive change in users and clients behviour. As the world changed, and people found themselves in a new, unknown state, the way they perceive the world has changed, and therefore their behavior changed. People’s attitudes may be changed profoundly and in ways that are hard to predict.

In order to seize the innovation opportunities companies must learn about their clients and users and adapt with new products and services.

Dr Andrew Muir Wood, a product research expert and a dear friend from the Google for Startups accelerator, will tell me what’s the best ways to understand your clients, their goals and what they wish to achieve and how can you create successful products, to answer these needs.

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