Adi will interview Jim Kalbach about his latest book The Jobs To Be Done Playbook, and how this method could help companies innovate better and faster.

 

Adi Mazor Kario will interview Jim Kalbach about his latest book,  The Jobs To Be Done Playbook, and how this method could help companies innovate better and faster.  

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. 
More about the Jobs To Be Done Playbook: https://rosenfeldmedia.com/books/jobs-to-be-done-book/  
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