I talk to Maarten K. Pieters is Head of Co-creation & People Insight at Signify about the importance of co-creation for innovation and for creating value for customers. 

Co-creation is especially important during crisis (like in Covid19 we experience right now) and we share ideas on the business opportunities born out of this crisis and how to find them. 

Maarten is a catalyst of value-creating Innovation and an innovation manager with an emphasis on co-creation and collaborative eco-systems, he guides and inspires the organization to mature its co-creative capability and strengthen its innovation power.


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